Our guest this week is Tom Ziglar. Tom is the CEO of the Ziglar Corporation and the son of world renowned motivator Zig Ziglar. In our interview, we discuss the value of trust in the sales relationship.
We also learn how core set of great content and a unique approach — can be grown into a wide array of derivative products.
Zig Ziglar could have published a couple books and been done with it. But his organization was able to build on their initial success and repurpose that content into new services and media — everything from sales training, to CD series, to books of motivational quotes — to now — the internet with their newsletters, blogs and the Ziglar Vault.
Another takeaway from this interview, how important sales training can be to the small business owner. It really is a matter of investing in yourself. Just closing one more sale a month, a quarter, or even a year can mean the world for an entrepreneur and their bottom line. Sales is a process — it can be learned and mastered — all without losing who you are.
To learn more about their military sponsorship program for the Ziglar Vault, visit: www.ziglar.com/military
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