I’m honored to have two guest gurus this week - Jimmy Vee & Travis Miller…authors of Gravitational Marketing.
Jimmy & Travis took a $200 investment & turned it into a multi-million dollar marketing firm. They train & consult entrepreneurs, small business owners & sales professional…bringing a unique spin to the same-old-same old ’safe’ marketing strategies recommended by traditional consultancies.
Some Take Aways:
- Authenticity is key if you’re marketing message is going to hit home. Find your strengths and make those the focus of your marketing efforts.
- A shoe string budget can be your best asset. By limiting your spending you’re forced to edit your efforts to those items that will give yout he biggest bang for the buck. It forces creativity and gets rid of a lot of the noise surrounding traditional marketing efforts
- Position yourself as an expert. Don’t wait for someone to come and pin an expert button on you, you can do it yourself through blogging, through social media, through publishing.
- Determine who you want to attract. You can’t do busieness with everyone , so determine who most wants your product or service and target them specifically.
Learn more at their Web site: www.gravitationalmarketing.com
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