Our guest this week is Ilise Benun founder of Marketing Mentor. A six month coaching program where she works small business owners and entrepreneurs to develop and implement successful marketing strategies.
Ilise is the author of 4 books including “Stop Pushing Me Around,” “Self Promotion Online,” “Designing Web Sites for Every Audience” and “Public Relations For Dummies.
She has extensive experience working with entrepreneurs in the area of self promotion. Ilise has conducted workshops for the American Marketing Association, the National Association of Women Business Owners, and the NYU Entrepreneurship Summit –to name but a few.
Ilise is passionate about her work. She has a keen insight and a no-nonsense approach. I learned a lot from Ilise in the short time we spoke….and I think you will too.
Some Takeaway Points:
- Look for opportunities in the problems others around your are experiencing.
- Follow up is a fundamental - many sales have been lost due to poor follow up practices
- Marketing and self-promotion are disciplines. A practiced approach with a mentor will greatly increase your chances for success.
- Marketing should be integrated into your day to day activities — not done once a month or once a quarter.
- It’s best to focus your time and energy on a few strategic marketing activities - this will give you your best chance for success
Side note:
In our conversation, you’ll hear Ilise challenge me on my personal fear related to ‘cold calling.’ I stammer about in my usual fashion, but on listening back to the interview I want to stress that Ilise is the expert and I defer to her assessment. Cold calling works and is a business / marketing fundamental.
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