Dedicating the time and money to sales and management training courses is not cheap. Courses can range anywhere from $500 to $3,000 and several weeks of night classes.
But will it be worth it in the long run? Will the confidence & experience (and contacts) you get be the best investment you ever made?
One thing […]
Archive for the 'Growing Your Business' Category
For many entrepreneurs, attending trade shows and seminars is a treat. They become an easy favorite because they are so interactive and pull the daily “solo” life out of the routine. One can meet with customers, competitors, vendors, partners and like-minded individuals. It can be a real opportunity to facilitate a 2-way dialogue in […]
If there’s one thing a professional marketer will tell you, it is test, test, test. One great tool—for testing both online and offline marketing efforts—is Google’s Website Optimizer. Website Optimizer helps you find out which web page headlines, images, and layouts convert the most visitors. Not only is it a great tool to […]
This is the tale of a hubris, addiction, and greed.
Ok. It’s really the story of how I let myself be a real dumbass.
In fairness to myself, I had budgeted $7,000 for marketing tests associated with this publication’s launch. This is common practice in the direct marketing field, in fact I’ve seen campaigns lose […]
Like many business owners, I’m jockeying for position to be number 1 on the search engines.
SEO, or Search Engine Optimization, is a huge buzz topic right now. So much so, I think it’s ‘jumped the shark’ from useful marketing tactic to magical elixir of business success. Everyone’s selling the secret sauce that will […]
By numerous accounts, Dick Benson was the most successful direct mail marketer of all time.
Put simply, Dick Benson’s view of direct mail marketing is quite simple: The promoter’s goal is to get prospects to raise their hands and say they’re interested in what you have to sell. Secrets of Successful Direct Mail emphasizes this […]
You’ve heard it a million times: You must have a business plan to succeed.
It’s a no-brainer in the world of small business.
A business plan precisely defines your business, identifies your goals, and serves as your company’s resume. But more than that, your business plan should have a way for you to track […]
You’ve likely heard of him, but do you know what he was all about?
Dale Carnegie (1888-1955) pioneered the field of self-improvement, and became famous for courses he developed that focused on public speaking and interpersonal skills. Famous for many of his teachings, the core idea threading Carnegie’s books is that it is possible to […]
Our guest this week is Jill Jolley, founder of Jill’s Consultant List, A National Directory of Business Consultants, Experts & Mentors.
Jill is the epitome of someone who’s created their business as a way to achieve the lifestyle goals.
She lives in Carmel California and provides consulting services all over the country. Yet, she does this […]
