Planning on being an exhibitor at a tradeshow? If this is your first time doing a tradeshow, we thought it important to detail some key things to know and prepare for to ensure you’re investment pays off. Tradeshows are expensive, so make sure you get organized.
1. Once you’ve chosen a particular trade show to […]
Archive for the 'Business Basics' Category
My wife & I have recently started a new project, opening the first co-working facility in Northeast Ohio.
Working out of my home for the past 5 years has been great and all. But for many reasons (which you can follow on my new blog (www.officespacecoworking.com), we felt the need to find a place […]
While perhaps not a massive decision, selecting your business address is nevertheless critical to consider.
Of course, when running a business out of your home you’re going to have to put an address at the top of your letterhead. Other than using your home address - which has the potential of having clients show […]
With the inevitable blur between work and personal life, many business owners often work straight through lunch. They come in an 8 a.m. and plow through until the late night. The best case scenario is that some find a way to eat lunch at their desks, yet even then, there is no separation of […]
Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.
-Peter Drucker
I wasn’t expecting much.
I don’t have a good track record when it comes to customer service encounters. But then, who does?
My iPhone recently developed a dead spot. It’d turn on […]
I recently heard where meme’s can really help build your technorati ranking and introduce you to new readership. I thought I’d give it a try to see how it goes.
I’m a big skeptical - but in the spirit of marketing testing, I’m giving it a try.
I you think you’d be interested, read below […]
Perhaps you have just started your own business or entrepreneurial venture. You are probably just now learning the ins and outs of not only your business but how to balance your family and personal time.
More specifically, you have likely created a new dynamic with your spouse. Most likely, the two of you made the […]
There’s an old joke for students of ‘The Toyota Way’ — Americans believe in ‘Ready, Fire, Aim’ while we at Toyota believe in ‘Ready, Aim, Aim, Aim, Aim again, Aim again….Fire.’
In the world of business, you’re bound to run into conflicting maxims.
In this case, I’m talking about the difference between ‘Ready, Aim, Fire’ […]
He who has health has hope, and he who has hope has everything.” -Arabian Proverb
We all know that we’re supposed to keep up with our fitness and nutrition regimen. Or perhaps we don’t quite have a routine, but we know the basics and do our best.
However, when you’re in the midst of starting your […]
You’ve heard it a million times: You must have a business plan to succeed.
It’s a no-brainer in the world of small business.
A business plan precisely defines your business, identifies your goals, and serves as your company’s resume. But more than that, your business plan should have a way for you to track […]
