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Archive for February, 2008

Sam Carpenter - Author of Work the System (Spotlight Interview)

Our guest this week is Sam Carpenter. Author of Work the System: The simple Mechanics of Working Less and Making More.
Eight years ago, he was exhausted by his career and brutal, 80 hour workweeks. Barely making ends meet, the demands of his struggling small business left little time for family or […]

Paving Your Life Roadmap

Paul over at Idea Sandbox wrote an absolutely wonderful article on paving your life’s roadmap. It hearkens back to similar concepts, ala David Allen’s Treasure Map etc. But this is perhaps the most detailed ‘one page’ I’ve seen yet.
I tend to learn from other people’s examples. This article provides a ton of juicy visuals […]

Help! My iPhone is Dead…

Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.
-Peter Drucker
I wasn’t expecting much.

I don’t have a good track record when it comes to customer service encounters. But then, who does?
My iPhone recently developed a dead spot. It’d turn on […]

Ilise Benun - Founder of Marketing Mentor (Spotlight Interview)

Our guest this week is Ilise Benun founder of Marketing Mentor. A six month coaching program where she works small business owners and entrepreneurs to develop and implement successful marketing strategies.
Ilise is the author of 4 books including “Stop Pushing Me Around,” “Self Promotion Online,” “Designing Web Sites for Every Audience” and “Public Relations […]

How I Wasted $6843 on Adwords

This is the tale of a hubris, addiction, and greed.
Ok. It’s really the story of how I let myself be a real dumbass.
In fairness to myself, I had budgeted $7,000 for marketing tests associated with this publication’s launch. This is common practice in the direct marketing field, in fact I’ve seen campaigns lose […]

Are You Holding Yourself Back?

It is remarkable to what lengths people will go to avoid thought
–Thomas Edison
Christine O’Kelly @ Self Made Chick wrote a wonderful essay: How I’m Holding Myself Back And How To Avoid Stagnation In Your Business.
It’s an inspiring read and I recommend checking it out.
One of the more salient points for me dealt with pushing […]

Here’s a Huge List of Sample Business Plans…

I was tooling around the internet and came across an excellent resource for anyone struggling to put together their business plan. Funding Universe has published a huge list of samples that will get you started.
I looked through a number of these and yeah…it’d be a huge temptation to swap out your name on […]

Dan McComb - Spotlight Interview

Our guest this week is Dan McComb co-founder of Biznik, an online business networking community built around member hosted events. Dan is a web-developer turned social entrepreneur.
He and his wife founded Biznik in 2005. They were disappointed with the approach and effectiveness of some of the more traditional business networking groups. Biznik started small […]

Guilt, Worry and Fear: These Are A Few Of My Favorite Things

We cling to our bad feelings and beat ourselves with the past when what we should do is let go of it. Once you let go of guilt, then you go and change the world.
–James Carol

I’ve been reading a wonderful book, the The Now Habit by Neal Fiore. One of the recurring themes in […]

Michael Bungay Stanier - Spotlight Interview

Our guest this week is Michael Bungay Stanier. Michael is the founder of Box of Crayons. He helps organizations, teams & individuals get ‘unstuck’ and get going on stuff that matters.
Michael is masterful facilitator and trainer, a certified coach and an experienced consultant. He is also the creator of Get Unstuck & […]

 
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    Prepaid Legal Services

    Surely, you’ve heard the term “prepaid legal services,” but do you know what they are? To help, we’ve not only provided a definition, but also some pros and cons for using these types of services for your small business.
    Pre-paid legal services refers to individual or group employee benefit legal plans in which members pay […]

    What’s In A Business Address

    While perhaps not a massive decision, selecting your business address is nevertheless critical to consider.
    Of course, when running a business out of your home you’re going to have to put an address at the top of your letterhead. Other than using your home address - which has the potential of having clients show […]

    The Power of a Great Checklist

    It’s no secret: the checklist is the stereotypical secret passion of many “type A” personalities. These individuals are usually the ones you see wandering around the office supplies store looking for the next best organizational gadgets.
    Yet, checklists are frequently underrated. Many business owners think they have their job “down.” But no matter how well […]

    Can We Do Lunch?

    With the inevitable blur between work and personal life, many business owners often work straight through lunch. They come in an 8 a.m. and plow through until the late night. The best case scenario is that some find a way to eat lunch at their desks, yet even then, there is no separation of […]

    Make the Most of Your Marketing: Google’s Website Optimizer

    If there’s one thing a professional marketer will tell you, it is test, test, test. One great tool—for testing both online and offline marketing efforts—is Google’s Website Optimizer. Website Optimizer helps you find out which web page headlines, images, and layouts convert the most visitors. Not only is it a great tool to […]