Archive for January, 2008

My Morning Checklist

A couple weeks ago I wrote a couple articles - one on the importance of standardized process and one on the importance of planning your day.
In discussing this topic with a friend, he asked to see the checklist I use as well as an example of my morning work plan.
So, I decided to record […]

icon for podpress  My Morning Checklist: Download (139)
icon for podpress  Sample Work Plan: Download (117)

Beer and the Value of a Good Weekly Review…

It’s all about quality of life and finding a happy balance between work and friends and family.
-Philip Green

As I write this, it’s Friday afternoon. I sit in my local bar, a beer close at hand and my weekly review complete. In about 15 minutes, I’m going to be joined by my wife, my daughter, […]

What’s Your Underdog Story?

Our greatest glory is not in never falling, but in rising every time we fall.
Confucius
I’m a sucker for an underdog story.
Now, I’m not a ‘cry at the movies’ type of guy. But every time ‘Rudy‘ comes on and they cheer him onto the field, I start balling like a baby. Now it isn’t because […]

Battle of the Pithy One-Liners

There’s an old joke for students of ‘The Toyota Way’ — Americans believe in ‘Ready, Fire, Aim’ while we at Toyota believe in ‘Ready, Aim, Aim, Aim, Aim again, Aim again….Fire.’
In the world of business, you’re bound to run into conflicting maxims.
In this case, I’m talking about the difference between ‘Ready, Aim, Fire’ […]

The Best States for Small Business

Be warned: The rankings might surprise you!
In an exclusive ranking study conducted by the Small Business & Entrepreneurship Council last October for FSB.com, South Dakota topped the list. Key factors were the positive tax and regulatory environment for entrepreneurs.
Other high scorers were Nevada, Florida and Wyoming. Low rankings were held by New Jersey, California […]

Who wants to be number one on the search engines?

Like many business owners, I’m jockeying for position to be number 1 on the search engines.
SEO, or Search Engine Optimization, is a huge buzz topic right now. So much so, I think it’s ‘jumped the shark’ from useful marketing tactic to magical elixir of business success. Everyone’s selling the secret sauce that will […]

Is Your Business Making You Sick?

He who has health has hope, and he who has hope has everything.” -Arabian Proverb
We all know that we’re supposed to keep up with our fitness and nutrition regimen. Or perhaps we don’t quite have a routine, but we know the basics and do our best.
However, when you’re in the midst of starting your […]

Partnership Agreements 101

While certainly rewarding, the road to owning your small business can be a lonely one. Small business owners often choose a sole proprietor business structure when starting up. Over time, you may realize that greater rewards may result from forming a business partnership with another individual or group. In fact, partnerships offer more freedom […]

Keen Insight: 3 Tips for Seeing What Isn’t There

As business managers, we’re trained to provide feedback to employees, partners and customers. In our business culture, many have taken the polite way to praise others – be it regarding elements of a relationship, a product, a piece of work or even a meeting. These are beneficial skills that many of us have mastered.While […]

Profile in Success: Dick Benson

By numerous accounts, Dick Benson was the most successful direct mail marketer of all time.
Put simply, Dick Benson’s view of direct mail marketing is quite simple: The promoter’s goal is to get prospects to raise their hands and say they’re interested in what you have to sell. Secrets of Successful Direct Mail emphasizes this […]





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    Prepaid Legal Services

    Surely, you’ve heard the term “prepaid legal services,” but do you know what they are? To help, we’ve not only provided a definition, but also some pros and cons for using these types of services for your small business.
    Pre-paid legal services refers to individual or group employee benefit legal plans in which members pay […]

    What’s In A Business Address

    While perhaps not a massive decision, selecting your business address is nevertheless critical to consider.
    Of course, when running a business out of your home you’re going to have to put an address at the top of your letterhead. Other than using your home address - which has the potential of having clients show […]

    The Power of a Great Checklist

    It’s no secret: the checklist is the stereotypical secret passion of many “type A” personalities. These individuals are usually the ones you see wandering around the office supplies store looking for the next best organizational gadgets.
    Yet, checklists are frequently underrated. Many business owners think they have their job “down.” But no matter how well […]

    Can We Do Lunch?

    With the inevitable blur between work and personal life, many business owners often work straight through lunch. They come in an 8 a.m. and plow through until the late night. The best case scenario is that some find a way to eat lunch at their desks, yet even then, there is no separation of […]

    Make the Most of Your Marketing: Google’s Website Optimizer

    If there’s one thing a professional marketer will tell you, it is test, test, test. One great tool—for testing both online and offline marketing efforts—is Google’s Website Optimizer. Website Optimizer helps you find out which web page headlines, images, and layouts convert the most visitors. Not only is it a great tool to […]