If you’re running your own business, you are likely wearing numerous hats. Many business owners look to outsource some of the more critical tasks – or those they are not experts in – to professionals. When it comes to finances, unless you are a CPA yourself, it’s probably a good idea to find a […]
Archive for July, 2007
Beyond Microsoft Project: Alternative Project Management Tools
When we think about project management, we often go straight to images of Gantt charts and Microsoft Project. While these are extremely useful tools and ways of thinking about project management, there are alternatives to these approaches that may approve more useful for you, depending on your learning and […]
Project Communication: An Exercise in Managing Change
Everyone intuitively knows it: communication is the key to any successful project. In fact, constant, effective communication among all project stakeholders ranks high among the factors leading to the success of a project. It is a key prerequisite of getting the right things done in the right way. As […]
“We do not remember days, we remember moments.”-Cesare Pavese
Long, long ago, employees worked from 9-5, Monday through Friday. Sure, there were occasional exceptions, but most of the time, the boundaries between home and work lives were clear.
Those were the days.
The world certainly has changed, and in many ways has made our lives easier with […]
From formal project management courses to new age disciplines, there are many theories of project management. Some are strict, some are more fluid, but all have the goal of getting a project done. Tools such as Microsoft Project have made the field and practice of project management all the more visible over the years.
No […]
So you just submitted a big proposal to a prospective client who could really make a difference for your business. If this one comes through, it could make your year – or at least it could cover your payroll for the next few months. You are naturally patient, understanding that it will take time […]
Small businesses across America have long used college student interns and recent grads as a helpful, low-cost human resource. Student interns are capable, motivated and – if well managed – highly valuable to your business. A great number of high school, college, graduate and vocational school students are eager to take advantage of the real-world […]
Have you ever dreamed of picking up and living in a new city for a few months? What’s stopping you? It’s probably because you’re tied to an office, trapped by meetings, and generally have too many commitments that require your physical presence.
Technologically speaking, there’s a whole host of possibilities in our lives.
With smaller, more powerful […]
Simply put, the best way to learn about marketing is to watch and learn from what others do. This is where a swipe file can play a huge role in getting your creative juices flowing. A swipe file is a file or collection of marketing messages, headlines, techniques, etc. Essentially, whenever you see an example of great marketing you add it to your marketing collection. Anyone who has been involved in marketing, online or off, for any length of time knows that creating a swipe file is a huge help when it comes to designing your own marketing campaigns.
Before the Internet, a swipe file would contain a bunch of direct mail marketing pieces, newspaper ads and postcards. Today you can still have a file folder full of those kinds of things, but you should also consider starting a digital collection where you can put great examples of email marketing, headlines, digital sales letters, etc. Some of the best marketing messages that I’ve seen were only presented in an online format.
