Archive for February, 2007

Stand Out with Guerilla Marketing

Being successful means growing revenues, and this is where marketing comes into play. There are all kinds of marketing techniques being touted today ranging from traditional forms like direct mail and print advertising to brand new tactics like using Web 2.0 avenues (e.g., YouTube, MySpace).For many small businesses, and a number of larger concerns, […]

Does Your Banker Know Your Name?

The banking industry has changed rapidly over the last ten years; the advent of the Automated Teller Machine (ATM) and the Internet have added convenience and flexibility to the way businesses and individuals conduct their banking transactions.
While many of the financial tasks have been automated, when it comes to credit and loans, it is […]

Guidelines for Hiring an Independent Contractor

All types of industries use independent contractors. This type of working relationship is mutually beneficial, allowing companies to pay for labor only as they need it and letting specialized workers set up as businesses themselves. You will find them involved with the building of a house, completing an analysis for a Fortune 500 company, or […]

Focus on Your Strengths

One of the things that make the business world so exciting and challenging is its inherent potential for personal growth. As a business owner, you will grow through your experience as you plan, organize, manage your company and your employees.
Managing your human capital is equally important as how you manage your financial assets. The […]

Best Practices For Hiring Family & Friends

Some business owners hire family and friends out of necessity while others do it for tax or other advantages. Regardless of the reason, employing a family member or friend has advantages and disadvantages. If you are thinking about hiring people close to you, it is important to understand the pros and cons so that […]

5 Tips To Improve Your Business Communications

In today’s day and age of e-mail, Blackberrys and text messaging, business environments are relying on technological advances to facilitate communication. Certainly, operations have become more efficient. However, are interactions becoming more effective as a result?
Continuing to develop interpersonal communication skills is never something that should take a back seat. Simply put, how you […]

Sole Proprietorships, LLCs & Corporations: A Guide To Legal Forms of Business

For many business owners, it can be difficult to understand the differences between various types of legal business organizations. Across all types there are benefits, drawbacks and rules that apply in reference to tax, liability and structure. What’s important is to be able to clearly understand what is right for your business.
Below is a […]

You Got The Deal! Now What?

After spending months in meetings, logging a ton of phone calls, and sitting across from a prospective client for days in negotiation, you get the project. The hard part is behind you – or is it? Bringing in your dream deal is a great achievement, but if you cannot deliver on your promises, […]

Get Direct Mail Working For You

With the advent and rapid growth of email, some may think that direct mail is a thing of the past. But make no mistake: direct mail is here to stay. Certainly, if not executed well, direct mail can appear impersonal to consumers. However, with a clear strategy, goals and the customer/recipient in mind, direct […]

The here & now - managing work more effectively…

In today’s world, we all move at nearly supersonic speed. Between meetings, proposals, sales, budgets, and an ever growing list of tasks and responsibilities, business owners must also plan for the future, devise growth strategies, and create forecasts. The effects of present and future stresses can engender strong overwhelm.





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    Prepaid Legal Services

    Surely, you’ve heard the term “prepaid legal services,” but do you know what they are? To help, we’ve not only provided a definition, but also some pros and cons for using these types of services for your small business.
    Pre-paid legal services refers to individual or group employee benefit legal plans in which members pay […]

    What’s In A Business Address

    While perhaps not a massive decision, selecting your business address is nevertheless critical to consider.
    Of course, when running a business out of your home you’re going to have to put an address at the top of your letterhead. Other than using your home address - which has the potential of having clients show […]

    The Power of a Great Checklist

    It’s no secret: the checklist is the stereotypical secret passion of many “type A” personalities. These individuals are usually the ones you see wandering around the office supplies store looking for the next best organizational gadgets.
    Yet, checklists are frequently underrated. Many business owners think they have their job “down.” But no matter how well […]

    Can We Do Lunch?

    With the inevitable blur between work and personal life, many business owners often work straight through lunch. They come in an 8 a.m. and plow through until the late night. The best case scenario is that some find a way to eat lunch at their desks, yet even then, there is no separation of […]

    Make the Most of Your Marketing: Google’s Website Optimizer

    If there’s one thing a professional marketer will tell you, it is test, test, test. One great tool—for testing both online and offline marketing efforts—is Google’s Website Optimizer. Website Optimizer helps you find out which web page headlines, images, and layouts convert the most visitors. Not only is it a great tool to […]